Alas, Brilliance eludes me.

Why in the hell did I not think of this?
This guy has people make handmade postcards then send them in to him anonymously with a secret pasted or written on them. Brilliant. You know why it's brilliant? Because it's probably such a fun, great project and because he now has a book that has just been published and because he's contributing to two publications and because now... the collection is touring the country as an art exhibit.
He doesn't even have to write well! Why didn't I think of this? Why, Why, Why?!?!

So earlier I was trying to convey the distress I feel not having thought of "postsecret" to my husband and he says, "You know. That IS the American dream. To have just one good idea. And never have to work again in your life." Now, chances are the post secret guy is going to have to keep working... but isn't it always nice to have a little extra income. Income that stems from a good idea, a $10.00 domain name and a $20.00 PO box?

So of course, now that I am just completely fascinated by this and I go to Amazon to view the book. But there I find something stunning.

There are more people, making little extra income on one simple idea.

Like this guy - He's started a small vandalism ring and is replacing random words in street signs with a sticker that reads, "Fuck". Now, that sounds crude and discusting... but Jorma and I were laughing until we were crying looking through the book on Amazon.

This guy - Also started a confessional website.

This guy took pictures of lost pet signs around the world.

This guy, gets pictures from people that have found lost things... like grocery lists on buses and lots of other fancy stuff.

Alas, Brilliance eludes me.